Plan of Action

Create Blog for the Colonnade advertising department

This blog will contain information pertinent to clients as well as information that readers of the colonnade might appreciate. Also all specials will be highlighted and any offers that the ads for the week are promoting. i.e special offers. Each week a different ad will be featured. The blog will be an added incentive for clients to buy ad space, and a source for information and a place for conversation.

Create a twitter page for the colonnade advertising department

A twitter page will be established that will be updated alongside the blog with similar information as well posts generating excitement for the colonnade at large.

Create a Facebook Page

The Facebook page will reflect the information posted on the twitter and blog and be easily linked to both. It will have profiles of the advertsing reps, and provide a wealth of information about how to advertise with the colonnade and why, and our rate card.

I may create a website, that is bascially the rate card in an online, easy to read document. This will be linked to all other media outlets and referenced as well.